PsicoGDL

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Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice–nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are “littlepeople,” mouse-size humans who have an entirely different relationship with cheese. It’s not just sustenance to them; it’s their self-image. Their lives and belief systems are built around the cheese they’ve found.

Most of us reading the story will see the cheese as something related to our livelihoods–our jobs, our career paths, the industries we work in–although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.

Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations–anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there’s no single way to deal with change, the consequence of pretending change won’t happen is always the same: The cheese runs out. –Lou Schuler

New research in nutrition and weight loss has revealed an amazing discovery: the brain—virtually neglected in all other diet plans—is the most important organ in dieting. Dieters can actually lose weight by eating foods, nutrients, teas, and spices that change the chemical balance of the brain for permanent weight loss—a major factor contributing to how quickly the body ages. In fact, everyone can take years off their age by changing their brain chemistry.

In Younger (Thinner) You Diet, Dr. Eric Braverman expands upon concepts introduced in Younger You to present a totally new approach to lifelong weight management, where the key is not found in counting carbs, fat grams, or calories. Obesity is a brain chemical imbalance, an addictive disorder, treated successfully only through the combined approach of diet, nutrients, and hormones. One of the foremost experts in integrative medicine, known for his work on the brain-body connection, Dr. Braverman teaches readers:-which foods naturally boost the body’s production of dopamine, the chemical in the brain that tells the body to start its fat-burning engine-how to choose foods, supplements, teas, and spices—even hormones and medicine—to avoid the effects of other aging organs that can destroy one’s metabolism-how to personalize the diet for specific health concerns, such as heart problems, aging skin, weak muscles, and achy joints

Eliminating the frustration and deprivation of conventional dieting, Younger (Thinner) You Diet will help anyone turn back the clock to a slimmer, healthier, younger you.

Starred Review. Unabashedly inspired by Malcolm Gladwell’s bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford’s business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of “stickiness”—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out “success”—well, almost.)

They illustrate these principles with a host of stories, some familiar (Kennedy’s stirring call to “land a man on the moon and return him safely to the earth” within a decade) and others very funny (Nora Ephron’s anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to “bury the lead”). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Orloff (Second Sight) offers a superbly written series of psychological strategies for maximizing positive emotions and minimizing toxic ones. A practicing psychiatrist, the author straddles the worlds of mainstream medicine and alternative healing; she regards emotions as a training ground for the soul, and views every victory over fear, anxiety, and resentment as a way to develop your spiritual muscles. As the self is the foundation for emotional freedom, the author discusses how readers can find their emotional type—intellectual, empathic, rock or gusher—and suggests how to find balance. Her tips include avoiding emotional vampires or consulting dreams, which she divides into three types: psychological (where fears and neuroses express themselves), predictive and guidance. The second half of the book tackles the most difficult life challenges: depression, loneliness, anxiety, frustration, rejection, grief, envy and bitterness. Orloff addresses each fully and frankly, using anecdotes from her own life and practice—the death of her mother, her own crippling envy. This insightful and positive book will assist anyone who is suffering in mapping a path out of pain. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Touted as a “handbook on the most subtle and effective form of power” and “an indispensable primer on how to take what you want from whomever you want,” this book is more than a little creepy. Following on the heels of his 48 Laws of Power, this book continues Greene’s gross exploration of social power, this time in the realm of sexual politics. In Part 1, Greene, again paired with “packager” Joost Elffers (Play with Your Food), offers a straight-faced description of the nine types of seductive character, from the “Ideal Lover” to the “Rake.” Elffers’s contribution comes in the form of numerous quotes by famous contemporary and historical figures tucked into the side margins. Part 2 examines the process of seduction, subdivided into four phases, with chapter headings such as “Master the Art of Insinuation” and “Isolate the Victim.” This book will have real appeal for power mongers, gold diggers, and heartless manipulators everywhere. Books such as Beverley East’s Finding Mr. Write (LJ 5/1/00) and Jama Clark’s What the Hell Do Women Really Want? (Island Flower, 1997) offer advice on the same subject without the distasteful exploitative emphasis. David Valencia, King Cty. Lib. Syst., WA
Copyright 2001 Reed Business Information, Inc. –This text refers to an out of print or unavailable edition of this title.

Though it may in part revere the tall, essayist Cohen proclaims, clearly “society is not built for us.” Six-foot-three Cohen (Confessions of a High School Word Nerd) covers many taken-for-granted challenges facing “talls,” including public toilets, exercise bikes, doorways, couches and airplanes. Especially complicated is dating; some tall women would never “date down”-that is, a man shorter than they are-while other talls (i.e. men) refuse to date anyone but the short. Being tall costs more, due to expenses like “double-price clothes,” “high ceilinged homes,” and “the food,” but it also pays better: tall people earn approximately 2.5% more per inch. Height also helps get presidents elected; 26 out of the last 30 presidential contests went to the taller candidate. Cohen has been frustrated, ever since she was a 5’3″ eight-year-old that no one has written a book about tall people (“The Dewey Decimal index didn’t even assign a classification number to tall people. Surely the world kidded”). She fixes that problem handily with a guide both practical and proud, and with enough self-deprecating humor to charm readers of any height; an ideal gift for talls, their loved ones, and (perhaps) their jealous detractors.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

“Given her smarts, inquisitiveness, and warm wit, I’d follow Ms. Cohen up any learning curve. With The Tall Book her assignment is personal, and richer for it. The result is a real resource for giants of all ages (and those who love them) so that we can fully appreciate the advantages and navigate the downfalls of our standing. Not since Randy Newman’s “Short People” have those of us of a certain stature had a better rallying cry.”—Brad Wieners, 6’7″, Editor, Men’s Journal